Mumu Clubhouse is a beach club and event space at Blue Tree Phuket, conceived to reimagine the resort’s appeal for a younger, music-focused audience. Built around carefully curated music programming, a considered luxury design language, and a conceptually rich brand identity, it became a contemporary meeting place for a style-conscious, upmarket crowd.
Superzen led the project end-to-end - from brand identity and spatial concept through to project development, event planning, and launch execution. The grand opening drew over 1,200 guests, culminating in a headline set from Ibiza icon Jamie Jones.