Superzen Studio is a concept and design practice, specialising in luxury hospitality and wellness for the global elite. We design hotels, clubs, spas, & restaurants as living, breathing stories - each possessing a unique soul expressed across naming, branding, interiors, & guest experience.
In a highly competitive landscape, concepts that have the clearest and most compelling vision go on to succeed. We provide the ideas, strategy, discipline & oversight required to ensure the 'why?' of a project is enshrined in its founding principles.
We work with a select number of clients each year on concept, branding & creative direction. If you're building something with genuine ambition, let’s talk.
Mumu Clubhouse is a beach club and event space at Blue Tree Phuket, conceived to reimagine the resort’s appeal for a younger, music-focused audience. Built around carefully curated music programming, a considered luxury design language, and a conceptually rich brand identity, it became a contemporary meeting place for a style-conscious, upmarket crowd.
Superzen led the project end-to-end - from brand identity and spatial concept through to project development, event planning, and launch execution. The grand opening drew over 1,200 guests, culminating in a headline set from Ibiza icon Jamie Jones.
The Floating World is an ultra-luxury wellness members club in development for London - a sanctuary built around Japanese wellness traditions, longevity science, and the rituals of elite hospitality. A place to slow time, invest in the body and mind, and be among the few who understand what real luxury has become.
Superzen Studio leads concept, creative direction, and brand development.
The Floating World is currently in Series A fundraise.
Investor pack available on request - info@superzenstudio
Wellness Futures is an ongoing series exploring emergent wellness trends and their implications. For each, we present a reciprocal spatial concept - mapping potential frameworks for the evolution of luxury guest experience.
If you'd like to see more of our concepts or discuss the ones shown in more detail, please get in touch - info@superzenstudio.com.
Chairman & Creative Director
Arthur is the founder and creative director of Superzen Studio. He works with luxury hospitality and wellness operators on concept, brand, and creative direction, with a focus on projects where storytelling and spatial design need to operate at the highest level.
Before founding Superzen in 2023, he spent over a decade as co-founder of the UK electronic act HÆLOS, releasing two critically acclaimed albums and performing at festivals including Coachella, Glastonbury, and Lollapalooza. The band's music has appeared in campaigns for YSL, Omega, and Estée Lauder.
His first major studio project, Mumu Clubhouse in Phuket, was designed end-to-end and launched in 2024. He is currently developing The Floating World, an ultra-luxury wellness members club for London, as principal.
Superzen Studio Ltd.
Edison House,
223‑231 Old Marylebone Rd,
London,
NW1 5QT
info@superzenstudio.com